Privacy Policy

Introduction

At Rakkaranta Resort, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our services.

We comply with the General Data Protection Regulation (GDPR) and other applicable Finnish and European Union data protection laws.

Information Collection

Personal Data Collected During Booking

When you make a reservation, we collect the following information:

• Full name
• Contact information (email address, phone number)
• Postal address
• Payment information
• Date of birth (for age verification)
• Nationality and passport/ID details (where required by law)

Optional Information

You may choose to provide additional information such as:

• Dietary preferences or restrictions
• Special requests or accessibility needs
• Information about accompanying guests
• Preferences for activities or services

IoT Sensor Data

Our accommodations may be equipped with Internet of Things (IoT) sensors that collect non-personal data such as:

• Temperature and humidity levels
• Energy consumption
• Occupancy detection (for energy efficiency, not surveillance)
• Water usage

These sensors do not record audio or video and are used solely for facility management and guest comfort.

Website Analytics and Cookies

When you visit our website, we collect standard internet log information and details of visitor behavior patterns using cookies and similar technologies. This helps us improve our website and provide a better user experience.

Data Usage

Reservation Management

We use your personal data to process and manage your reservation, including check-in/check-out procedures, payment processing, and communication regarding your stay.

Personalization of Guest Experience

With your consent, we may use your preferences and past stay information to personalize your experience and offer tailored services during your visit.

Communication with Guests

We use your contact information to send reservation confirmations, pre-arrival information, post-stay surveys, and other communications directly related to your stay.

IoT Monitoring

Data from IoT sensors is used to ensure optimal conditions in accommodations, manage energy usage efficiently, and identify maintenance needs promptly.

Marketing

With your explicit consent, we may send you marketing communications about special offers, events, and news from Rakkaranta Resort. You can opt out of these communications at any time.

Data Storage & Security

Protection Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements:

• Reservation data: 3 years after your last stay
• Financial records: 7 years (as required by Finnish law)
• Marketing preferences: Until you withdraw consent
• IoT sensor data: Aggregated after 30 days, with individual data points deleted

Server Locations

All personal data is stored on secure servers located within the European Economic Area (EEA).

IoT Security

Our IoT systems are designed with security in mind, including encryption, regular security updates, and access controls to protect any data collected.

Data Sharing & Third Parties

Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Payment processors
• Booking platform partners
• Email service providers
• Customer support services

These service providers are contractually obligated to use your data only for the specific services they provide to us.

Legal Requirements

We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., for tax purposes or in response to a court order).

No Selling of Personal Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Guest Rights

Right to Access

You have the right to request a copy of the personal data we hold about you.

Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure

In certain circumstances, you have the right to request that we delete your personal data.

Right to Restriction of Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format.

How to Exercise Your Rights

To exercise any of these rights, please contact our Data Protection Officer at privacy@rakkaranta.fi or by mail at Rakkaranta Resort, Privacy Office, [Address], Finland.

Marketing Opt-Out

You can opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

Cookies & Tracking

Types of Cookies Used

Our website uses the following types of cookies:

• Essential cookies: Required for the website to function properly
• Preference cookies: Remember your preferences and settings
• Analytics cookies: Help us understand how visitors use our website
• Marketing cookies: Used to deliver relevant advertisements (only with your consent)

Purpose of Tracking Technologies

We use tracking technologies to improve our website, enhance user experience, and analyze the effectiveness of our marketing efforts.

Managing Cookie Preferences

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. Most browsers allow you to refuse cookies or alert you when websites set or access cookies.

Contact Information

Data Protection Officer

Our Data Protection Officer can be contacted at: privacy@rakkaranta.fi

Privacy Questions or Concerns

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: privacy@rakkaranta.fi or by phone at +358 XX XXX XXXX.

Supervisory Authority

You have the right to lodge a complaint with the Finnish Data Protection Ombudsman if you believe that we have violated your data protection rights. Contact information can be found at https://tietosuoja.fi/en.

Policy Updates

We may update this Privacy Policy from time to time. Any significant changes will be notified to you via email or a prominent notice on our website.